Laura Buron (AD)

Laura Burón

Berlin based / from Madrid / Creative & Art Director

Hi, I'm Laura.

I'm an Art Director who believes the best creative work is both visually precise and emotionally resonant and that the two aren't in conflict.

Over 8 years I've worked across the full creative spectrum: TVC, social-first content, OOH, packaging, event materials, and brand films. The thread running through all of it is a commitment to clarity, craft, and work that actually lands.

For the past two years at IBM iX, I've led creative alongside a talented team and company stakeholders. Producing 20+ films and campaigns for brands including BMW, Adidas, Baloise, Migros, MOL, and IBM’s various products.
At the same time, I've worked closely with communication strategists to track AI trends and identify where these tools create real impact in a creative workflow. Not just what's possible, but what's actually useful.

The kind of creative I admire (and try to be) is someone who makes things happen and isn't afraid to share their vision.