Laura Buron (AD)

Background:

GALERIA wanted to bring its online shop closer to an older rural audience, showing them what the website has to offer.

Idea:

The online campaign for the web shop celebrates the wide range of products the brand has to offer. Galeria.de is: As unique as you are.

Formats and production planning:

We recorded vertically all scenes with just one camera. In order to be flexible with the format adaptations, we developed a block-based layout system.

All important information would need to be concentrated in the center (pink square).

For all special or non-standard formats we combined the blocks from different scenes. Resulting in a very playful layout that follows the rhythm of the music.