Laura Buron (AD)

 Background

For its autumn campaign, Galeria was offering 20% off when buying a second item from a selection of brands, with a focus on homeware, decoration and fashion. The challenge was to turn a straightforward discount into something colourful, playful and hard to miss.

Idea

A little bit of 60s flair, a lot of colour and a tower of products. Together with the copywriter and production team, we brought "Du bist bereit" to life through a playful retro-inspired TVC, featuring a model in colourful outfits, surrounded by an eclectic mix of products.

As she stacks one article on top of another, the tower keeps growing until it towers over her. With a mix of stop motion and dynamic scenes, we turned the campaign offer into a visual statement.