Phase 1 - The Spark

We jumped on the Watermelon+mustard viral challenge on Tiktok. Responding to it with our campaign hero-video and the claim “Saucy not sorry“. Then challenging our fans to join our cause and share their own saucy secrets.

Phase 2 - Own & Expand

We continue surfing the wave by: sharing the weirdest sauciest contributions from our fans, poking other accounts like Heinz Italy or responding to other brands who jumped into our challenge. For example True Fruits or Fisherman’s Friend DE.

Copywriter and CD: Laura Scott Motion Designer: Laura Pacas; Art Director: Laura Buron