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Laura Buron (AD)

Art Direction · Concept · Brand Identity · AI

  • Projects
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  • ABOUT

 

Therakey

AI-powered therapy support

TheraKey's AI chatbot ISA helps people living with asthma and COPD find personalised answers grounded in scientifically validated medical information. Inspired by the topic and the AI’s mascot/ avatar, we decided to represent this experience as a journey. Ultimately the adventure ends in a happy ending.

Baloise Insurance Company

AI-assisted content creation

Baloise integrated generative AI into its editorial workflow to optimise website meta descriptions across multiple languages. Kind of a dry topic. The only way we could turn reverse this was by dubbing a telemarketing TVC add. We still don’T know how we sold this but we DID.

International Sports Brand

Generative AI in e-commerce

A generative AI-powered shopping experience adapts an online storefront to individual customer interests, making product discovery more personal and relevant. The film walks the viewers through this fantastical but real tale. The animations and illustration style is based on the IBM corporate flat design based illustrations and colour palettes.

KIXA Ai Assistant

AI-powered editorial assistant

Kixa helps editorial teams break from the feeling of hacking through their day by streamlining content creation. From researching existing articles and identifying SEO keywords to generating headline and outline suggestions. The film showcases how AI can take the repetitive work off editors' hands and give them more room to focus on the creative side.

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