As Art Director, I was responsible for translating IBM iX's newly launched visual identity into a motion language for one of its first video applications. Working closely with the motion designer and copywriter, I developed the visual direction, created key frames and established a system that could communicate complex AI concepts in a clear, engaging and visually compelling way.
This project also required close collaboration with a wide range of stakeholders. As one of the first pieces to introduce IBM iX's new offering, Agent Studio, the video played an important role in presenting how the company helps clients build and deploy AI agent applications. Because it was also one of the first projects to apply the new visual identity, aligning creative decisions across teams and ensuring consistency with the evolving brand system became a key part of the process.
Motion Design: Nicolás Buenaventura; Copywriting: Adam Gordon; Art Direction: Laura Buron